"hormel says hold my beer" — dieline —
"hormel says hold my beer" — dieline —
My partner and I invented the greatest appetizer of all time, for your Super Bowl party. Designed with a proprietary adjustable internal heating element, a custom Hormel can tap handle, and delivering 10,000 percent of your daily recommended yum.
GET THAT YUM
HORMEL CHILI
It picked up a lot of earned media, including a feature on NPR’s “Wait Wait... Don't Tell Me!”
Social shorts surrounded the launch, showing how good it can be to get after this dip.
Using Tiktok influencers and a sing-a-long we spread the word.
